Virtual running · walking · cycling
Every mile becomesan achievementworth collecting.
Take on a virtual running challenge you can complete anywhere, at your own pace. Choose your distance, log your miles your way, and we’ll post you a medal worth showing off — with good causes supported along the way.
- Distances
- 1.5 → 100+miles, you pick
- Medal
- Postedor free digital
- Pace
- Yoursrun, walk, jog or ride
Engrave it
Collect the set
01Choose your distance
How far will you go?
From a gentle 1.5-mile stroll to a 100+ mile epic. Pick the distance that suits you, then choose the medal you want to earn.
Mini miles
1.5–5 miles
A gentle start. Ideal for walkers, first-timers and anyone easing back in.
A great place to start
5K
3.1 miles. A classic first challenge, done at your own pace on your own route.
The next step
10K
6.2 miles. The natural next goal once 5K feels comfortable.
A proper test
Half marathon
13.1 miles, on your terms: your route, your pace, your day.
The big one
Full marathon
26.2 miles. The marathon distance, without the start-line crowds.
Mega miles
50 miles
A big target for committed movers. Every mile counts towards the medal.
Mega miles
100+ miles
The ultimate collector’s challenge for those who want to go the distance.
02How it works
Four steps between you and your next medal
Choose your challenge
Pick a distance and a design that motivates you — anything from a gentle 1.5 miles to an epic 100+.
Start your training
Lace up and build towards your goal at your own pace — walk, jog, run or ride, whenever suits you.
Earn your medal
We post your medal within 3 to 5 days of your order, so it’s on its way while you complete your challenge.
Log your distance
Record your miles and climb the leaderboard to see how you stack up against the community.
03The collection
Medals worth the miles
A real, custom medal posted to your door within 3 to 5 days of your order. See all physical challenges
Physical Challenge
From £20.00
Select options →Super Smash Series Fitness Challenge – Iconic Character Medals
Physical Challenge
From £22.00
Select options →I Wanna Be The Very Best – Fitness Challenge Adventure
Physical Challenge
From £19.50
Select options →Star Sign Series – Zodiac Medals
Physical Challenge
From £14.95
Select options →Epic Superhero Series Challenge Medals
Prefer to go paperless? Track your miles and unlock a digital medal the moment you finish. See all digital challenges
Digital Challenge
Free
Select options →I Wanna Be The Very Best – Fitness Challenge Adventure Digital
Digital Challenge
Free
Select options →Super Smash Series Fitness Challenge – Iconic Character Medals Digital
Digital Challenge
Free
Select options →Star Sign Series – Zodiac Medals Digital
Digital Challenge
Free
Select options →Epic Superhero Series Challenge Medals Digital
Challenge seriesOne challenge, one medal. Complete the series and the set fits together.Explore the series →
Live & Upcoming Events
Seasonal virtual events — free to enter, with real prizes. Pick your event and jump in.
Mo Miles
🥸Sleigh the Miles
🎄Heart & Sole
💕Miles & Moonlight
🌙Lucky Miles
☘️05Rewards
Miles become Mad Points.
Join any challenge and you earn +50 Miles XP and +1 Mad Point per £1. Miles XP builds your status for life. Mad Points come off your next challenge at checkout.
How rewards work- 1Rookie
- 2Pacer
- 3Strider
- 4Trailblazer
- 5Champion
- 6Legend
Six ranks, Rookie to Legend. See the rankings
The finish line is wherever you stop
Your next medal is waiting.
1.5 miles or 100+. Run, walk, jog or ride. Pick your distance and we’ll post your medal, or go digital for free.
Find your challenge